Diving deeply into an organisation or scenario, I collaborate to create a business case that can be taught worldwide. The typical case involves interviewing, desk research and plenty of communication.
There are three options. One, a teaser blog post that inspires the reader to take action. Two, a comment or an opinion post on a trending topic (perhaps you’d like me to cover an event) – if ghostwritten, this works well on LinkedIn. Three, a longer editorial-style feature on a current trend or topic.
Promotional eDMs with 3x subject line options, 3x snippet options, body copy and a call to action. Banner ad options for third party sites. Social media posts for Facebook, LinkedIn and Twitter to drive clicks to your content.
Whether it’s how-to guides addressing a specific issue – an effective piece of content in the middle of the funnel – or impact stories written about how an end-user has solved a business problem with the help of a product or service, I strategise the why before the what.
Web copy with a header, subheads, body copy and call to action. Optimised, of course, for both your audience and SEO.
I make the words written by others as clear as possible. With a watchful eye – for style, tone, jargon and grammar – I help your message land with your audience faster.
To create the narrative for the podcast or film voiceover, I storyboard the script and map how to knit together the key points.
Storytelling, human psychology, nudge theory, content strategy and the technology shift.